I would tend to agree about being cautious about ordering, except that their initial goal for the ASP Kickstarter was $100,000. They ended up making almost $800,000! With that kind of extra cash, you can afford to do whatever you think it will take to make this thing a success, and then gauge your endeavors going forward on the data you gather during that time, without the concern of overextending. They have the luxury of being able to do that, and I hope that is how it plays out.