Not that I was complaining, nor was I trying to spurn anyone into complaining I was simply suggesting that those who are a couple of weeks past their estimated time of shipment politely inquire about their orders. As we all have orders made at various times and from the different sites, that time frame will vary quite a bit.
That said (and please don't take this the wrong way--I have some suggestions below, use or ignore them at your leisure). First, I would submit your restaurant analogy is a poor one. The cooks at a restaurant are part of the "service." They may not be severs or directly part of dealing with the customer but they are part of the service stream. It could be argued (and it is in the world famous Dale Carnegie service training) that every person in your business is part of serving the customer, even if they never see or speak to the customer). Now I agree the cooks being slow is not the severs fault, in fact as in SFs case it may not be anyone's fault, so what I will say is wrong is to get upset at the server or even the cooks. Even the sever vanishing may not be her fault, there may be people out sick, or an unexpected rush.
Now here is what Saber Forge has done well I think, you have communicated that you are backed up, and my statements at least are not to denigrate that process. Just as a server should be honest, "Folks the kitchen has been slow tonight because two of our cooks called in sick," at that point the customer can choose to order or try another restaurant, SF has been upfront about the crazy uptick in business. Once they order it would be silly to say, "hey what's taking so long," but I guarantee it will happen. If however the waitress said "your order may take 45 minutes," I don't thing it is wrong to wave her over and politely ask if she could check on your order, if you have been waiting for say over an hour. What I should not expect is to do that if I was at 35, 44 or even 50 minutes, only if I was well outside the estimate. Opinions vary but in my business I have told my people that if we are more than 15% outside the estimate (I don't tell customers this) it is reasonable to expect the customer to make inquiries and request an update--not to suggest such a thing would work for SF, just offering what works for me. I'll also freely admit to using the Scotty principle to some degree, I tack extra time on all of my estimates to account for the, "Oh shit factor," of unforeseen issues, a common thing in my business.
Now a suggestion, I know it gets tedious to hear the same or similar things over and over again, things you have covered in the FAQ, other posts, or whatever the case may be. But I suggest, as a long time business owner of 25+ years, get used to it and be patient--just as you ask your customers to be patient. I know it is hard but, defensiveness or anger on your part, as the voice of SF, will not serve the company. Though you may be personally invested in SF don't take customer complaints personally, even when they seem to get personal. I'll bet in most cases all those things an upset customer says are anger and frustration talking. I know that part is hard, trust me I used to take such things about my business personally, then I learned to just let go and let some customers vent--they loose steam and life goes on. As humans we feel the need to defend ourselves and/ or the company we work for, IMO that is a mistake--again acknowledging how hard that is.
IMO, if all of the reviews are to be believed SF's work speaks for itself, let it. Kill them with kindness, the angrier or more upset a person gets the more sickly sweet and kind you get, learn to let people vent, I know it sounds counter intuitive but since I began using it the system has worked wonders for dealing with angry customers. Lastly, remember this
the customer is not always right, but they are always the customer. They could be the biggest A-Hole in history but one upset customer will do more damage to your business than 10 happy customers will do for it. Using these tips I have turned some very angry people into loyal and polite return customers, I freely admit is has not worked on them all, but it has defused more situations than I can count over the years.
Now for the HRO disclaimer (The opinions expressed here are mine and mine alone, this is free advice and worth exactly what you paid for it, these statements are not endorsed by Major League Caber Tossing, for headaches or complainants lasting more than 4 hours, just move on or hire a hit man, as your conscience dictates---that is all).